Methodology

The SAEF mission monitored and assessed the available media houses, held discussions with various stakeholders such as with some of the executive members of MAEF, the chairperson of the Malawi Union of Journalists, the director of MISA Malawi, the chief executive officer of the Malawi Media Council and interviewed journalists who were covering elections.

June 19th, 2014

The SAEF mission monitored and assessed the available media houses, held discussions with various stakeholders such as with some of the executive members of MAEF, the chairperson of the Malawi Union of Journalists, the director of MISA Malawi, the chief executive officer of the Malawi Media Council and interviewed journalists who were covering elections.

SAEF researched The Daily Times and The Nation’s coverage of the elections dating two months before to check if they complied with the SADC (Southern African Development Community) elections code of ethics which measures accuracy, fairness, balance, gender and language, among many of its yardsticks. Random interviews with citizens were also done to assess their attitudes and perception of how the media was covering the elections.

One SAEF mission member was sent to Lilongwe, two to Mulanje and one to Thylo while three stayed in Blantyre to observe and carry out interviews with different stakeholders as well as monitor newspaper coverage leading to the polling day on May 20.

Monitoring of the electronic media was difficult for the mission as Malawi TV was not readily accessible and radio stations mostly used a mix of local languages and the English language in their broadcasts.

Contacts

  • 1 Hood Avenue/148 Jan Smuts; Rosebank, GP 2196; South Africa
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